Our Blog
SEO Links: Build them On-Page and Make the most of it Off-Page
The three types of vital links that are cornerstones to every SEO strategy are internal links, external links and inbound links. Internal links are the ones created in your content leading to other pages on your site, helping Google and users navigate a website and...
What differentiates B2B and B2C Marketing
What is B2B vs. B2C marketing? Is there a difference in the approach and method in both these marketing fields? Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly....
Why B2B Marketers need to use GIFs
GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, what’s new about them? GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his...
How to be on Top-of-Mind in Digital World
Sometimes, delivering personalized experiences to customers within this vast expanse of digital world seems to be a distant dream. It’s difficult to achieve a breakthrough or optimize in capturing audience interests and then spread your message through the best...
Brand Archetype: Science of Inducing Brand Personality
The science of Brand archetypes is not uncommon, but have you made a conscious choice of considering it and how that really applies to your brand? Have you wondered how brand archetype might stimulate your brand positioning and communication strategy? A general...
How to include customer in your Content?
At the crux or the driving source of every business is the customer. The fact is they are the source of revenue to keep your business up and running steading- the fuel to your operations. On a serious note, have you thought about it on how your customers can be one of...
Retargeting Strategies to re-establish Conversions
Retargeting is an online marketing strategy that re-positions your brand in front of users who have stopped visiting your site lately. A tracking pixel is an excellent idea that can be placed on your website to remind them about your exciting collection of products or...
Q&A: Top 12 FAQs on Digital Marketing
Businesses, marketers and entrepreneurs often have questions related to online marketing. You might find answers to most of them on the internet at different sites. Still, we decided to put some of them together for your ease in a blog. Here are top 12 chosen...
Is there something called Customer-centric Business?
Time and again we have been constantly talking about customer-centric business models over the years, how embodying customer-centricity as the core corporate culture and organizational goals helps business remain relevant and resonate in a commercial relationship,...
Improving Your Website Traffic Leveraging Facebook Business Page
Traffic on your website is quite an important factor for the success of business. Search engines such as Google is a key tool that connects your target audience with your content. If your goal is to have multiple methods to boost the volume of your website traffic,...
Future of B2B Sales: Science of market growth
B2B sales is witnessing a major revolution, various trends redefining the strategies needed to be a market leader over the years to come. Firms that have a competitive edge on B2B sales have adopted a three-pronged strategy for consistent achievement of above-market...
Why does your Marketing Initiatives stop fetching results?
It was only until yesterday that digital marketing approach sounded sleek and a cake walk to achieve better results. A casual tweet on Twitter enquiring something would pour in many replies on your wall in less than few minutes. Your blog post received great reviews...