Businesses, marketers and entrepreneurs often have questions related to online marketing. You might find answers to most of them on the internet at different sites. Still, we decided to put some of them together for your ease in a blog. Here are top 12 chosen questions of digital marketing – Social Media marketing, Email marketing and content marketing that people invariably ask.
- Can social media marketing help my business grow?
Certainly! It has been proven in recent times by many businesses if adopted tactically. On the contrary, not leveraging social media marketing may affect your business growth, since having an online presence on social media is considered an obvious business decision of any reputable firm given the popularity of those platforms.
- What are the associated costs of social media marketing? What about ROI?
Social media marketing needs some investment. Whether you decide on spending your own valuable time, having a dedicated resource or outsource the task, there is some cost associated.
What’s important is to get the maximum ROI of the resources you spent. ROI, however, doesn’t necessarily has to be in terms of revenue. It can be in the form of meeting other objectives, for e.g. finding new leads, additional email subscriptions or for that matter of fact boosting customer satisfaction. The ROI you achieved is a direct reflection of how streamlined your social media marketing strategy has been.
- Which social media platforms should I be using for my Business?
No one size fits all, because you need to keep your presence in every platform where your customers are – and various businesses have varied audiences. One demographic might spend more time on Facebook, while another engages primarily on LinkedIn, and some might even divide their time equally among multiple social media platforms. The trick is to focus your initiatives where you have the maximum density of your target audience. Follow them there.
- How can I keep a tab of my Brand value through social media marketing?
Courtesy of social media but keeping a “control” of your brand is not quite possible. Whether you directly indulge in a conversation or not, users will talk about you online and it is impossible to control their conversations. However, you can join those threads and influence them by being a part of them. Whether negative reviews or customer complaints, the way to influence your audience’s perception of your brand is to actively participate in those conversation, sound genuinely convincing and steer them in a direction you’d want.
- Is email marketing still relevant in social media age?
Think again, Email marketing is one of the most efficient and cost-effective technique for a business to reach their customers and prospects directly. You are neither posting something on your site nor posting on your social media page and expect people to visit that. Instead, you are directly sending them something into each person’s inbox, where the possibility of seeing it is high. Even if they don’t open it, they still read the subject line and remember your company name each time you send an email. Every time you send an email you are directly communicating with your audience.
- How do I write an effective marketing email?
Here’s a piece of advice when it comes to writing a marketing email: The core intend of every sent email is to extend your relationship with every subscriber on that list you have, which means writing to them as a real person or a friend rather than sound contrived like a used car salesman.
- How to ensure that my e-mails don’t end up in the spam folder?
The thumb rule is to absolutely avoid the faux pas of email marketing to stay out of the spam folder – stuff like writing lewd subject line to entice or making all caps.
But spam filters are much more advanced than they used to be in the past. The best way to avoid the spam folder is to write not like a salesperson, but like a friend – the tone and vocabulary of your emails should be different and avoid incorporating salesy words.
- How often should I send marketing emails?
As often as you can, without being overwhelming. Sounds confusing?
It’s true – you want to send frequent emails but not bombard the inbox of recipient to annoy them to the extent that they unsubscribe or worse, mark as spam. Again, the frequency depends and differs for each business – once a month is plenty for some, while for others, weekly is just fine. Again, be empirical through experimentation and testing to judge what your customers respond best to.
- What qualifies as content?
When think of content, first things that pops up is blog and blogs are definitely one of the easiest and most effective means of content marketing. However, they are not the only form in content marketing strategy. Any significant and engaging information, conveyed through the right medium, is considered content. Videos, infographics, podcasts, white papers, case study – the list is long.
- What are some common content marketing mistakes people make?
The most obvious content marketing mistake businesses commit is invariably embracing the old habits of traditional marketing such as writing blog posts that are overly salesy, or overtly promote the company and its products. That’s a big no-no. Content should be valuable and engaging to the reader, and sales pitches put-off. There’s a time and a place to it, surely not in your content.
- How can I create content that converts?
Content marketing is merely one step close to the conversion funnel. However, only through the right blend of SEO, content marketing, social media marketing and website design that prospective customers are led to convert. Having said that, content marketing is pivotal in the conversion process, since each page in your site and each informative blog post or brochure plays a key role in convincing visitors to buy. Formulate content as per the need of conversion funnel in mind, and always include a solid call to action (CTA).
- How do I get people to read my content?
Content promotion through email and social media is imperative, but even the best promotion efforts can fall flat when the title is lousy. Make sure that the headline of your content interest your customer and sounds informative. It should clearly convey the message of what the body of the content entails, while keenly hooking people’s interest.
For a deeper understanding on how various aspects of digital marketing can help grow your business, visit our blogs on Social Media Marketing, Digital marketing, e-mail marketing and content marketing: https://saberni.com/blogs/