Drip Campaigns: Nurturing Customers

Most marketers understand the influence of automated drip campaigns in turning leads into customers by moving them through the sales cycle and an excellent opportunity to create sales opportunities by nurturing the existing customers through these campaigns. As per a marketing research data, the chances of selling to a new customer is mere 5-20% whereas the…

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What differentiates B2B and B2C Marketing

What is B2B vs. B2C marketing? Is there a difference in the approach and method in both these marketing fields? Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly. And while there are some generic commonalities between the two types of marketing, the driving prospects from…

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B2B Database: More Human than before

The data in most of the company’s CRM and marketing automation system unvaryingly degenerates with time as their leads change their post, designations and jobs or often profession too. The bottle neck for lead generation professionals lies there – keeping fingers on the pulse. How can you increase lead generation, when the proportion of quality data you’re…

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B2B Marketing Automation

Marketing automation provides B2B marketers a one-stop solution to manage a plethora of tasks – email marketing, campaign development, landing page creation, as well as the capturing, scoring and nurturing of leads, among other automated tasks. Marketing automation depicts the buyer journey starting from a trigger – such as sign up for a newsletter, purchasing…

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Why Lead Gen Matters for B2B Marketing

Majority of B2B marketers are aware of the benefits of lead generation technology, with most of them adopting the tools helping them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach out the target businesses. As per a recent survey conducted by Salesforce, B2B marketers have realized…

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Instagram B2B Marketing: Be the Game Changer

“In general, consumer brands love Instagram, local businesses obsess over Facebook, e-commerce companies pine over Pinterest, B2B companies love Linkedin, early adopters use Snapchat, and no one expects much from Twitter anymore,” says Pete Caputa, CEO Databox. “In talking with agencies and companies all day, the pattern is pretty clear. Unfortunately, they’re all wrong.”Caputaadds. Different…

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SABERNI achieves new landmark in marketing efficiency for IT/ITES sector

Next generation technology focus generates 20X efficiency across omnichannel campaigns.   BANGALORE, INDIA July 28, 2017— SABERNI, a global leader in B2B marketing outsourcing and high performance, data driven marketing has announced unprecedented results arising from process improvements during execution of GTM plans. The new technological and process improvements address challenges faced by IT/ITES organizations…

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Why Data Visualization and Data Mining are no longer optional for B2B Marketing

B2B Organizing large datasets and presenting them in a concise and meaningful manner is now center of attention for all data scientists and organizations. With more data available at the hands of small and large scale organizations, there is a constant and increasing need to find new ways to analyze datasets and convert Data -> Information ->…

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The New Imperative – Marketing Outsourcing

Organizations have traditionally relied on in-house capacities for their sales and marketing requirements. As organizations expanded in size and reach, the existing team would either be given more responsibilities OR resource strength would be augmented. This model had marketing department assisting strategies created and executed by sales managers. In the new age, customers are more…

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