Demand Generation Strategies for New Brands

A major challenge for new businesses, particularly for small business and other companies functioning in swarming markets, is demand generation. Markedly diverse from lead generation, demand generation is a much more intricate process – making it rather challenging for new brands. Demand generation, like conversion paths, can be thought of as a funnel that starts with identifying audiences…

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Importance of Content Scoring in Content Marketing

Based on the advent of online marketing, creating high impact content has become a key component of any marketing organization. While the content remains a central piece, marketing organizations are often found grappling with the calculation of ROI for the content development efforts. There are content marketing metrics that can provide some understanding of how…

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Is there something called Customer-centric Business?

Time and again we have been constantly talking about customer-centric business models over the years, how embodying customer-centricity as the core corporate culture and organizational goals helps business remain relevant and resonate in a commercial relationship, most will agree firmly weighted in favor of the customer. We have consistently seen the customer-centric champions in the…

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B2B Database: More Human than before

The data in most of the company’s CRM and marketing automation system unvaryingly degenerates with time as their leads change their post, designations and jobs or often profession too. The bottle neck for lead generation professionals lies there – keeping fingers on the pulse. How can you increase lead generation, when the proportion of quality data you’re…

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B2B Marketing Automation

Marketing automation provides B2B marketers a one-stop solution to manage a plethora of tasks – email marketing, campaign development, landing page creation, as well as the capturing, scoring and nurturing of leads, among other automated tasks. Marketing automation depicts the buyer journey starting from a trigger – such as sign up for a newsletter, purchasing…

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Instagram B2B Marketing: Be the Game Changer

“In general, consumer brands love Instagram, local businesses obsess over Facebook, e-commerce companies pine over Pinterest, B2B companies love Linkedin, early adopters use Snapchat, and no one expects much from Twitter anymore,” says Pete Caputa, CEO Databox. “In talking with agencies and companies all day, the pattern is pretty clear. Unfortunately, they’re all wrong.”Caputaadds. Different…

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SABERNI achieves new landmark in marketing efficiency for IT/ITES sector

Next generation technology focus generates 20X efficiency across omnichannel campaigns.   BANGALORE, INDIA July 28, 2017— SABERNI, a global leader in B2B marketing outsourcing and high performance, data driven marketing has announced unprecedented results arising from process improvements during execution of GTM plans. The new technological and process improvements address challenges faced by IT/ITES organizations…

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Why Data Visualization and Data Mining are no longer optional for B2B Marketing

B2B Organizing large datasets and presenting them in a concise and meaningful manner is now center of attention for all data scientists and organizations. With more data available at the hands of small and large scale organizations, there is a constant and increasing need to find new ways to analyze datasets and convert Data -> Information ->…

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The New Imperative – Marketing Outsourcing

Organizations have traditionally relied on in-house capacities for their sales and marketing requirements. As organizations expanded in size and reach, the existing team would either be given more responsibilities OR resource strength would be augmented. This model had marketing department assisting strategies created and executed by sales managers. In the new age, customers are more…

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Solution to perennial leads quality problem

We often come across companies that have invested considerable sums on good looking marketing programs etched in detailed PowerPoint slides that are backed up by detailed spreadsheets. These detailed programs promise and many times deliver on a huge amount of ‘leads’. The thinking is x amount of contacts generate y amount of interests that convert…

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