The routine for content marketers’ entails answering a bulk of questions that puts them in hesitation every time they craft a new content. Was the keyword density optimum? Did the guest blogger provide with an original content? Was the blog length enough? Could the readers easily and clearly understand the flow, language and messaging?
There are many researches that help gain an insight on best practices from the world of content marketing, from practical perspective to know and understand how content is actually created and optimized.
SEO Writing Assistant Tool is Google Docs add-on and a WordPress extension which helps to easily and rapidly analyze online content, giving information on targeted keywords, extend the post is optimized, readability level and plagiarism check while comparing with best-performing articles with recommendations and top Google keywords.
Before you formulate your content, determine the keywords you want your content to be appeared with in Google search. As per studies, popularly copywriters target for at least 2 keywords in each of their articles, with one of them in the heading of the article. Yet by and large beyond 50% of content developer fail to establish the significance of having keywords in text although using SEO writing assistant.
While you optimize your content, using more than one keyword helps appear in several searches with more than one query. However, do not commit the mistake of creating different texts for individual queries.
The maximum number of target keywords that can be used in an article is 15 that can efficiently help optimize your efforts and enhance visibility of the content. More than 90% of SEO writing assistant users consider the recommendations to increase the keyword relevance.
Devices and Locations Targeted
One more important decision to be taken is which are the devices and location you are aiming at promoting your content. Based on whether you want to create visibility on mobile or desktop, you have to set your strategy. As the same keywords on different devices, you can notice at the top of the Google search engine results page or SERP. Same applies for locations too.
Always ensure that your content and text is customized as per specific devices and places to stay ahead in your game and achieve top ranking in the SERPs. Over 60% of content marketing is targeted and tailored as per the region or cities than targeting countries. However, only a fraction of the editors chose a mobile device which is quite a potential device reigning the search, wherein 50% of global traffic comes from. Thus, losing that humungous opportunity.
Duplication of content is one of the biggest enemies to incapacitate the authenticity of your articles and negate your online presence. At times, it can be a necessity, yet more than often the plagiarized content is manipulated to achieve higher ranking in organic search results. You must make it imminent to check for plagiarism every time you create an article or any other online content.
According to studies, content optimization is a daunting and elaborate time-consuming task, but it is worth an effort to achieve desired results.
When it’s about content marketing, you should always follow the thumb rule of ensuring two basic points – always know and offer what your target audience exactly want and pay minute attention to the best practices of content creation and keyword optimization.
These are very important things that can help rank your article, making your content unique, competitive and valuable. Further, assist in enhancing your SERP rankings and steer more website traffic.
Text Length and Optimization
As per recent report by SEMRush ranking factors are dependent on the page length and the articles with longer pages ranked higher, with an average word count of 750 words achieving the top 3 rankings. The next 20 rankings were achieved by content with a length of nearly 500 words. As per the SEO Writing assistant tool recommendation the average length of an article must consist of over 800 words.
According to Brittany Berger, a content marketing expert, “I think that while most marketers might be surprised by the average word count of 810 words, it tells me that more brands might be adding variety to their content, which is a good thing. As much as I’m a fan of super in-depth, pillar guides, I don’t think they should be the only public content a company is putting out. For example, for each huge guide you publish, you might want to publish a few shorter posts linking back to it if you’re following the content cluster model. Or, if you’re creating a podcast or video content in addition to written blog content, you’ll want to create blog posts about them that might be on the shorter side while still getting their point across thanks to multimedia”.
Improvise on the Text Readability
Readability is one of the key metrics of your text. It analyzes the extent of difficulty and ease of reading based on recommendations from Flesch-Kincaid reading ease scale. The higher the score, the easier it is to read. For instance, if your content scores between 90-100 points, it means an average 11-year-old can easily read and understands the text. If your score is between 0-30 points, it means the text is very difficult to read, and it is possible for only graduates and above to understand your content.
Again, going by recent studies an average score articles have been optimized is 39. However, more than 90% of readability recommendations cited by the tool were understood and implemented by users and editors.