Drip Campaigns: Nurturing Customers

Most marketers understand the influence of automated drip campaigns in turning leads into customers by moving them through the sales cycle and an excellent opportunity to create sales opportunities by nurturing the existing customers through these campaigns. As per a marketing research data, the chances of selling to a new customer is mere 5-20% whereas the…

What differentiates B2B and B2C Marketing

What is B2B vs. B2C marketing? Is there a difference in the approach and method in both these marketing fields? Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly. And while there are some generic commonalities between the two types of marketing, the driving prospects from…