Demand Generation Strategies for New Brands Image

Demand Generation Strategies for New Brands

A major challenge for new businesses, particularly for small business and other companies functioning in swarming markets, is demand generation. Markedly diverse from lead generation, demand generation is a much more intricate process – making it rather challenging for new brands. Demand generation, like conversion paths, can be thought of as a funnel that starts with identifying audiences…

Drip Campaigns: Nurturing Customers

Most marketers understand the influence of automated drip campaigns in turning leads into customers by moving them through the sales cycle and an excellent opportunity to create sales opportunities by nurturing the existing customers through these campaigns. As per a marketing research data, the chances of selling to a new customer is mere 5-20% whereas the…