Machine Learning in Routine Marketing Tactics

Imagine when you are scrolling through Instagram many times a day and suddenly you see an ad. It doesn’t appear anything unusual however when the display locks your gaze once you realize that it is exactlythe same graphics you googled earlier. You simply wonder “how is that possible?” Machine Learning (ML) is the school of…

What differentiates B2B and B2C Marketing

What is B2B vs. B2C marketing? Is there a difference in the approach and method in both these marketing fields? Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly. And while there are some generic commonalities between the two types of marketing, the driving prospects from…

Why B2B Marketers need to use GIFs

GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, what’s new about them? GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his team created the GIF. “The GIF was simply the best and most…

Is there something called Customer-centric Business?

Time and again we have been constantly talking about customer-centric business models over the years, how embodying customer-centricity as the core corporate culture and organizational goals helps business remain relevant and resonate in a commercial relationship, most will agree firmly weighted in favor of the customer. We have consistently seen the customer-centric champions in the…

Future of B2B Sales: Science of market growth

B2B sales is witnessing a major revolution, various trends redefining the strategies needed to be a market leader over the years to come. Firms that have a competitive edge on B2B sales have adopted a three-pronged strategy for consistent achievement of above-market growth. Sales executives have access to technology tools like advanced analytics and machine…

B2B Database: More Human than before

The data in most of the company’s CRM and marketing automation system unvaryingly degenerates with time as their leads change their post, designations and jobs or often profession too. The bottle neck for lead generation professionals lies there – keeping fingers on the pulse. How can you increase lead generation, when the proportion of quality data you’re…

B2B Marketing Automation

Marketing automation provides B2B marketers a one-stop solution to manage a plethora of tasks – email marketing, campaign development, landing page creation, as well as the capturing, scoring and nurturing of leads, among other automated tasks. Marketing automation depicts the buyer journey starting from a trigger – such as sign up for a newsletter, purchasing…

Challenges of B2B sales: Marketing team to the Rescue

A large part of buyer’s journey is traversed without their knowledge. Sales team must wake up to the challenge and rise above those, irrespective of which industry they belong to. Against an aggressive competition, currently organizations are finding that their salespeople are unable to build a gripping valuablestory to set themselves apart. If the salespeople’s…