Demand Generation Strategies for New Brands Image

Demand Generation Strategies for New Brands

A major challenge for new businesses, particularly for small business and other companies functioning in swarming markets, is demand generation. Markedly diverse from lead generation, demand generation is a much more intricate process – making it rather challenging for new brands. Demand generation, like conversion paths, can be thought of as a funnel that starts with identifying audiences…

What differentiates B2B and B2C Marketing

What is B2B vs. B2C marketing? Is there a difference in the approach and method in both these marketing fields? Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly. And while there are some generic commonalities between the two types of marketing, the driving prospects from…

Why B2B Marketers need to use GIFs

GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, what’s new about them? GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his team created the GIF. “The GIF was simply the best and most…

Is there something called Customer-centric Business?

Time and again we have been constantly talking about customer-centric business models over the years, how embodying customer-centricity as the core corporate culture and organizational goals helps business remain relevant and resonate in a commercial relationship, most will agree firmly weighted in favor of the customer. We have consistently seen the customer-centric champions in the…

Future of B2B Sales: Science of market growth

B2B sales is witnessing a major revolution, various trends redefining the strategies needed to be a market leader over the years to come. Firms that have a competitive edge on B2B sales have adopted a three-pronged strategy for consistent achievement of above-market growth. Sales executives have access to technology tools like advanced analytics and machine…