Traffic on your website is quite an important factor for the success of business. Search engines such as Google is a key tool that connects your target audience with your content.
If your goal is to have multiple methods to boost the volume of your website traffic, Facebook is one of the best opportunities, a popular social media network.
As per Statista, Facebook has shown a considerable hike in the number of active users since 2008. Facebook is a fantastic platform to establish trust and grow your brand popularity in the market.
Here are five key strategies to drive more Facebook visitors to your website:
- Post valuable, appealing, and shareable content
Today, content is the key driver in every marketing strategy. Facebook audience long for fresh content every time they visit your page.
In order to engage your audience, you have to frequently create and share interesting content and links that lead them to your website. You would not want to annoy them by repeatedly sharing the same stuff.
The crux is, for your followers to visit your website you must serve them something interesting and unique every time, for e.g. blog posts, infographics, case studies and promotional videos.
Promoting such content on your Facebook page drives greater engagement on your posts and encourage users to visit your website and come back for more.
In addition to boosting the Facebook engagement and website traffic, creating fresh website content also helps improve site rankings. Pro Rank Tracker and Tiny Ranker are some of the tools to track and analyze that.
Tracking content performance helps figure out which type of content engages your audience the most. Focus on those providing the best-performing content and target your Facebook followers.
- Use bigger and high-quality Images in your posts
Image is the first thing that immediately hooks onto visually, receiving more engagement in terms of likes, shares, and comments.
Find out what your audience likes. Use good, relevant and vivid images that will hold your audience’s attention when they scroll through their Facebook newsfeed.
Larger images always stand out, whether you are trying to sell something or if you are a niche blogger, large pictures pull in your audience. The colour and size makes it impossible for the audience to move on without peeking in for once.
Develop creatives with a title and body of your content to make it even more attractive and add links that will lead your followers to the relevant page on your website.
The images need not be restricted to your product or service, it can also be conceptually associated with your brand and content. Imagination and creativity are the key here.
- Use Videos
Videos are another intriguing stuff that grab attention easily. A video is more interactive at sharing the different features of your product or letting people know your product better.
Wyzowl statistics in December 2017 states that 97% of marketers find videos easier to understand the product and services, of which 76% also agree that videos increase the site traffic.
Facebook has the feature to automatically play your uploaded video on the user newsfeed when in view. Keep a few written lines in the video to explain the product along with link to your website.
- Give a Call-to-Action (CTA)
When your audience view, click, like, and share your posts, more shares and likes hint to positive increase in website traffic.
Always use a CTA in your posts. Tell your audience precisely what you want them to do so they have a sense of direction after viewing your post.
For instance – add a CTA in your post like, “What do you think of this product? Leave your comments below.” Which results in some of them to write a few lines in comments section, driving engagement for the post.
Comments are great as they also help generate likes where you think getting comments is difficult to garner from.
Advertising on social media channels is the easier to generate traffic on your website. Facebook employs various methods for targeting your ads to the right audience.
Begin with creation of a Facebook Business Page. “Get more website visitors” choose that option as your business goal.
There are various factors that Facebook suggests as options to target different audiences:
Audience based on location, age, or gender, People who are either connected to or not connected to your Facebook page, audiences similar to your existing audience base or you can build your own custom audience.
You also have the option to mix and match the above choices. For example – you can choose only males from your current audience base as your target audience.
You can schedule your ad depending on your ad budget -weekly or daily planner. Advanced budget options facilitate great ways to plan and spend your allocated resources.
Test your Facebook ad performance. Quantify and customize the ads and audiences to drive accordingly for best ROI.
Hootsuite Ads is one of the excellent tools which helps you create and test hundreds of ads on Facebook in minutes. Again, Hubspot is another tool that helps find the most effective audiences by testing all your available variables. You can learn what is performing best at all the times.
Thousands of brands are using Facebook to reach out to their target customers. The trick is to adopt most efficient method to compel people to click your content and learn more about you. Combining Facebook with other forms of marketing like video marketing and email campaigns is always recommended for an omnichannel strategy to drive traffic to your website.