Our Blog
Facebook Ad Budget: How much to allocate?
Wondering how much to allocate the budget for Facebook ads? Do you really need to be setting a budget? Here are some tips working backwards from the revenue you need to generate from the Facebook ad campaign. Set Target Revenue Goal It is a thumb rule to set a revenue...
Common SEO mistakes marketers end-up with
Search engine optimization or SEO is the most exploited topic yet at times quite a misunderstood marketing practice. From keywords to algorithms, understanding SEO is a detailed, complicated and time taking practice for marketers to get it correct. Questions such as...
Structure and Process cement the marketing and creativity
Consumers want to feel a deeper connect with the brands they admire, be it endorsement of brands such as Nike that leverages the popularity of athletes or founders of renowned organizations who can inspire. Humanity is the key element to successfully market the brand....
Digital Marketing for Small Businesses
Digital marketing is quite an extensive term that encompass website designing, social media, online advertising, email marketing, SEO and beyond. The entire grind can perplex a small or local business owner while they push to gain traction to their website and product...
B2B Database: More Human than before
The data in most of the company’s CRM and marketing automation system unvaryingly degenerates with time as their leads change their post, designations and jobs or often profession too. The bottle neck for lead generation professionals lies there - keeping fingers on...
Voice Search and Digital Marketing Strategies
We are in the age where search on google or other devices is catching up over voice. Siri and Alexa have become a status quo as their capacity to recognize human speech is enhanced in these devices considerably, expanding their presence in leaps and bounds. Voice...
B2B Marketing Automation
Marketing automation provides B2B marketers a one-stop solution to manage a plethora of tasks - email marketing, campaign development, landing page creation, as well as the capturing, scoring and nurturing of leads, among other automated tasks. Marketing automation...
Challenges of B2B sales: Marketing team to the Rescue
A large part of buyer’s journey is traversed without their knowledge. Sales team must wake up to the challenge and rise above those, irrespective of which industry they belong to. Against an aggressive competition, currently organizations are finding that their...
Content Marketing: Tailoring content for conversion to CTAs
Content marketers sell with content, salespeople are the one who use content as the weapon of choice. Their job is to create content that produces business results, converting audience into customers. There could be a thousand reasons of failure to drive sales...
Why Lead Gen Matters for B2B Marketing
Majority of B2B marketers are aware of the benefits of lead generation technology, with most of them adopting the tools helping them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach out the target...
Influencer Marketing: Next big thing in Social Media
Social media users and marketers discuss Influencer Marketing. What is the big deal about it? Influencer marketing is a hybrid of old world advertising and new world digital marketing fad, converging the celebrity driven endorsement to modern day content-driven...
Top Trends for Ecommerce Businesses: 2018
According to Statista, global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is flourishing without looking back and will continue to do so in the years to come. A recent report...