Our Blog
What and How- Processing of Data-driven personalization
In today’s competitive environment, delivering personalized content, experiences and recommendations is key to business success. Data-driven personalization continues to grow in the world of marketing as knowing their customers and delivering relevant messaging assure...
How to do B2B content marketing that doesn’t suck?
What do you mean by B2B content marketing? B2B marketing stands for business to business marketing. B2B content marketing is a form of content marketing where the companies create and publish their content online targeting a specific audience focusing on increasing...
B2B Marketing Trends into 2019
You don’t need to be a Nostradamus to forecast that 2019’s business-to-business (B2B) marketing landscape will be emerging with digital trends with a competitive edge, that will be the power engine to the always on world of marketing and pave way for better and more...
Demand Generation Strategies for New Brands
A major challenge for new businesses, particularly for small business and other companies functioning in swarming markets, is demand generation. Markedly diverse from lead generation, demand generation is a much more intricate process – making it rather...
How to Develop Go-To-Market Plan
Are you engaging the right way with your customers? Is your unique value proposition delivered effectively to your prospects? How do you nurture your leads from initial connects with prospects to adding brand value and achieve conversion? The answer to these important...
Optimizing SEO Results through Content Marketing
The routine for content marketers’ entails answering a bulk of questions that puts them in hesitation every time they craft a new content. Was the keyword density optimum? Did the guest blogger provide with an original content? Was the blog length enough? Could the...
Importance of Content Scoring in Content Marketing
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Based on the advent of online marketing, creating high impact content has become a key component of any marketing organization. While the content remains a central piece, marketing organizations are...
Drip Campaigns: Nurturing Customers
Most marketers understand the influence of automated drip campaigns in turning leads into customers by moving them through the sales cycle and an excellent opportunity to create sales opportunities by nurturing the existing customers through these campaigns. As...
How to stay ahead using SEO in the age of AI
We are treading in an advanced world of technology - science of internet, highly connected, fast-paced and ever evolving. Internet has become more than an information source, moved past being a mere Wikipedia. Enter virtual assistant with its interpersonal associate...
How to Exploit Latest Data – Driven Marketing Trends
With the growing expanse of available online data, marketing strategies also need to be advanced for businesses to adopt and harness and utilize the important information. Wondering where to start from and how to enhance your data-driven marketing efforts? Here are...
Why do Graphic Designs matter in Marketing?
A picture is worth a thousand words. Cliched, yet holds relevance to date. Graphic Design is a craft, an art that requires dexterity of combining text and pictures. We live in an extremely visual world and cannot ignore those huge billboards we pass by and creative...
Machine Learning in Routine Marketing Tactics
Imagine when you are scrolling through Instagram many times a day and suddenly you see an ad. It doesn’t appear anything unusual however when the display locks your gaze once you realize that it is exactlythe same graphics you googled earlier. You simply wonder “how...