by SaberniAdmin | Jul 4, 2018 | B2B Marketing
Staying relevant is the basis to every B2B marketing that brings to the key aspect of making the most of emerging market trends pertinent to every marketer to excel in their efficiency in 2018. Whether multimedia content creation or story-driven copywriting in a...
by SaberniAdmin | Feb 15, 2017 | B2B Marketing, Predictive analytics
B2B Organizing large datasets and presenting them in a concise and meaningful manner is now center of attention for all data scientists and organizations. With more data available at the hands of small and large scale organizations, there is a constant and increasing...
by SaberniAdmin | Jan 28, 2017 | B2B Marketing, Efficiency, Marketing outsourcing, Outsourcing
Organizations have traditionally relied on in-house capacities for their sales and marketing requirements. As organizations expanded in size and reach, the existing team would either be given more responsibilities OR resource strength would be augmented. This model...
by SaberniAdmin | Sep 9, 2016 | B2B Marketing, Digital Marketing, Social Media Marketing
We often come across companies that have invested considerable sums on good looking marketing programs etched in detailed PowerPoint slides that are backed up by detailed spreadsheets. These detailed programs promise and many times deliver on a huge amount of ‘leads’....
by SaberniAdmin | Jul 31, 2016 | B2B Marketing
The B2B marketing story thus far… Historically, organisations have always been aware of the terms ‘sales’ and ‘market’ but special focus on ‘marketing’ is relatively a newer concept that started coming into focus only in the 30’s. Marketing has since evolved to a...
by SaberniAdmin | Jul 30, 2016 | B2B Marketing, Digital Marketing
With more defined buyer’s journey and digital and mobile expertise emerging as prime movers, the B2B buying process has witnessed a paradigm shift. This has forced organizations to rethink the ways to achieve harmony between Sales and Marketing process while...
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