Retargeting Strategies to re-establish Conversions

Retargeting is an online marketing strategy that re-positions your brand in front of users who have stopped visiting your site lately. A tracking pixel is an excellent idea that can be placed on your website to remind them about your exciting collection of products or services when they visit a different unrelated site to make a…

Top Trends for Ecommerce Businesses: 2018

According to Statista, global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is flourishing without looking back and will continue to do so in the years to come. A recent report shared by US Census Bureau shows remarkable hike in ecommerce industry, with…

E-commerce: Landing Page Optimization Tips

The key to create ideal user experience in an eCommerce website is to have best optimization of the landing page. The possibilities of conversion are directly impacted by the competence of complete buyer journey experience that has been created – starting from viewing an ad up to the purchase of the product. The more inclusive,…