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    • Solution Suits
      • MARKETING CENTER OF EXCELLENCE (M-CoE)
    • Focus Solutions
      • Attract + Interest
        • Content Generation
      • Purchase Process
        • sales-operations-analytics
        • sales enablement
      • Loyalty Loop
        • continuous-customer-engagement
        • renewal-management
  • Thoughts
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Focused Solutions

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What and How- Processing of Data-driven personalization

What and How- Processing of Data-driven personalization

by Umang Sharma | Nov 28, 2019 | B2B Marketing

In today’s competitive environment, delivering personalized content, experiences and recommendations is key to business success. Data-driven personalization continues to grow in the world of marketing as knowing their customers and delivering relevant messaging assure...
How to do B2B content marketing that doesn’t suck?

How to do B2B content marketing that doesn’t suck?

by Umang Sharma | Nov 14, 2019 | B2B Marketing

What do you mean by B2B content marketing? B2B marketing stands for business to business marketing. B2B content marketing is a form of content marketing where the companies create and publish their content online targeting a specific audience focusing on increasing...

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