Drip Campaigns: Nurturing Customers

Most marketers understand the influence of automated drip campaigns in turning leads into customers by moving them through the sales cycle and an excellent opportunity to create sales opportunities by nurturing the existing customers through these campaigns. As...

Why do Graphic Designs matter in Marketing?

A picture is worth a thousand words. Cliched, yet holds relevance to date. Graphic Design is a craft, an art that requires dexterity of combining text and pictures. We live in an extremely visual world and cannot ignore those huge billboards we pass by and creative...

Machine Learning in Routine Marketing Tactics

Imagine when you are scrolling through Instagram many times a day and suddenly you see an ad. It doesn’t appear anything unusual however when the display locks your gaze once you realize that it is exactlythe same graphics you googled earlier. You simply wonder “how...