What differentiates B2B and B2C Marketing

What is B2B vs. B2C marketing? Is there a difference in the approach and method in both these marketing fields? Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly....

Why B2B Marketers need to use GIFs

GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, what’s new about them? GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his...

How to be on Top-of-Mind in Digital World

Sometimes, delivering personalized experiences to customers within this vast expanse of digital world seems to be a distant dream. It’s difficult to achieve a breakthrough or optimize in capturing audience interests and then spread your message through the best...