Influencer Marketing: Next big thing in Social Media

Social media users and marketers discuss Influencer Marketing. What is the big deal about it? Influencer marketing is a hybrid of old world advertising and new world digital marketing fad, converging the celebrity driven endorsement to modern day content-driven marketing. The key difference is that the outcomes of the campaigns are generally correlated to the…

Buyer 3.0 – Rational, Connected and Social

  Buyer 3.0 – Decision making in a flat, always-on world   In today’s fast paced, connected, always-on world, Buyer 3.0 is the informed customer who is driven by rationality and isn’t hesitant to look for solutions he needs from any part of globe. He is willing to spend his time understanding exact business problem…