SABERNI achieves new landmark in marketing efficiency for IT/ITES sector

Next generation technology focus generates 20X efficiency across omnichannel campaigns.   BANGALORE, INDIA July 28, 2017— SABERNI, a global leader in B2B marketing outsourcing and high performance, data driven marketing has announced unprecedented results arising from process improvements during execution of GTM plans. The new technological and process improvements address challenges faced by IT/ITES organizations…

Marketing outsourcing, B2B marketing

The New Imperative – Marketing Outsourcing

Organizations have traditionally relied on in-house capacities for their sales and marketing requirements. As organizations expanded in size and reach, the existing team would either be given more responsibilities OR resource strength would be augmented. This model had marketing department assisting strategies created and executed by sales managers. In the new age, customers are more…

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Solution to perennial leads quality problem

We often come across companies that have invested considerable sums on good looking marketing programs etched in detailed PowerPoint slides that are backed up by detailed spreadsheets. These detailed programs promise and many times deliver on a huge amount of ‘leads’. The thinking is x amount of contacts generate y amount of interests that convert…

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Achieve Marketing and Sales alignment in 2016

  With more defined buyer’s journey and digital and mobile expertise emerging as prime movers, the B2B buying process has witnessed a paradigm shift. This has forced organizations to rethink the ways to achieve harmony between Sales and Marketing process while aligning their sales process to meet expectations of the new age buyer. Most successful…