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B2B Marketing – why so many ‘experts’ get it wrong?
The B2B marketing story thus far… Historically, organisations have always been aware of the terms ‘sales’ and ‘market’ but special focus on ‘marketing’ is relatively a newer concept that started coming into focus only in the 30’s. Marketing has since evolved to a...
Achieve Marketing and Sales alignment in 2016
With more defined buyer’s journey and digital and mobile expertise emerging as prime movers, the B2B buying process has witnessed a paradigm shift. This has forced organizations to rethink the ways to achieve harmony between Sales and Marketing process while...