Despite having a plethora of digital marketing tactics, email marketing remains to be one of the leading tools to generate leads. There is a large population of marketers who consider email marketing to be obsolete. There is still a promising scope for small businesses. Wondering what clicks so well with emailers?
Email marketing is quite an effective medium to reach out and engage the target audience. Going by latest reports, email marketing is pretty much in vogue among businesses, the need is to strategically implement it.
Importance of Email Marketing
Email is an indispensable element in the lives of professionals, general crowd and off course consumers. Can you name a few among the urban populace who have no email address? Chances are there might be only a handful of them and those also might fall in the older demographics.
As per a report from Radicati Group, almost 4 billion people use email globally, accounting to 54% of the worldwide population. This presents ample opportunity for businesses of all sizes to reach out their target market, irrespective of audience behavior. As email one of marketing tactics, businesses can improvise on their visibility and reach out their target audience at large. If done in a tactical and strategic fashion marketers can latch on their prospective customer and consistently generate leads.
Email marketing not only facilitates the provision of reaching out to a bulk audience and in addition has some nascent benefits that digital marketing lacks to secure. Personalization is the key to optimize your message and customize depending on customer actions. The option to segment the audience should be activated to ensure much more impact by sending information to the most appropriate group.
A clichéd reason yet legit is most of the competitors implement it. According to Marketing Land on an average monthly 1.45 mn emails are sent. What does that mean to your company?
To remain competitive in the digital marketplace, you should be effectively using email marketing. Not convinced yet? Let’s get into the deeper aspects of why by 2020 your target customers will be more engaged with your brand and become your brand advocate through emails.
Cost-effectiveness: Let’s face it. Money is the prime criteria of every strategy implementation. Businesses must optimize the tactics to maximize on their marketing budget while staying relevant to their marketing goals. Email marketing is there to stay, primarily because of its cost-effective model, doesn’t matter what new tactics and strategies will surface in years to come in the digital marketing world.
The traditional methods such as the TV or print ads or direct marketing entails a sum that is often premium as opposed to email marketing that might call for having a content specialist on-tops based on your in-house resources. With automation as the latest tool email marketing is outsourced making it cost effective and less time-intensive.
Email marketing tactics like segmentation and triggered campaigns attract maximum gains, allowing the business to grow without having to part ways with a major chunk of revenue on digital marketing to grow your business. Overall email marketing gives a high on ROI.
Target Mobile Customers:With the rising number of mobile users and increased devices, mobile marketing is a major market. As per Statista the global statistics of mobile phone users will cross the five billion mark by 2019.
Now, what does that mean for businesses? A fantastic opportunity for them to be more personal and interact closely with their consumers to remain competitive in the digital space. Two-third of the emails are read on smartphones or similar devices, an efficient medium to engage with the crowd. Every time a person checks his phone, it is a new opportunity for a brand to engage. Though there are many brands to develop apps or become mobile compatible, email is promising in the form of conveying direct message.
To ensure the effectiveness of emails, the approach should be to develop responsive content. The size of attachments should be kept compact to make it open easily, visually appealing and easy to load. The content must be short and crisp, giving links that are clickable and landing pages are mobile friendly too.
Automation of email: With the option to automate your emails that is still not possible in other digital marketing processes, email marketing again becomes an effective tool by improvising on relevance and timeliness of the campaigns. Triggers and workflow are specific actions that help reach the email to the right inbox at the right time.
A great example is of cart abandonment emails – when a customer shops elaborately and casually leaves the cart without completing the payment,an automated email will remind the customer of the good stuff they forgot shopping, thereby possibly converting a missed opportunity into a potential one.
Measure ROI:The only way to gauge the effectiveness of the digital marketing efforts is to measure the results. Another potential reason why email marketing will not go out of trend so easily is the ease of marketing metrics that can be tracked and measured over time.
Email marketing analytics helps to know who all have viewed your message, clicked the links or taken a requisite action. The metrics helps understand the proportion of people who unsubscribed citing a reason that is further helpful in strengthening the digital marketing strategy and implement required improvement.
Using software tools, A/B tests can be performed to understand the specific elements of messaging format that works the best. For e.g. various subject lines can be used to understand which one generates the best impact or give certain offers to know which influences the most.
Grow your Business
Well, now that you got an insight into the importance of email marketing in helping grow the business, start with an implementation plan. There are various aspects that need to be considered, content and design being the most critical ones. The next thing is to partner with a good email marketing agency.
SABERNI is a B2B digital marketing outsourced agency that continues to be in space where customers constantly learn and interact with organizations, for consuming and spreading information. We help organizations provide meaningful, engaging experience to their clients. An agency that offers email marketing service, understands what it takes to help you grow your email list and provide quality content that engages and converts your target audience.