BUILD VALUE FROM YOUR CUSTOMER’S PERSPECTIVE. CREATE A SUSTAINABLE COMPETITIVE ADVANTAGE

WHAT IS AGILE FOR MARKETING

A disruptive management approach developed by and for marketers facing increased responsibility and market pressure to create visible value for their customers. Agile for Marketing accelerates revenue growth via a data-driven, iterative approach focused on creating customer value.

Increase performance through four key elements of a comprehensive methodology:

 

FLEXIBLE PLANNING AND APPROACH

Adapting to change versus following a plan allows marketers to adjust based on insights and learning.

CUSTOMER – DRIVEN ENGAGEMENT

Prioritizing the needs of the customers, their personas, and buying journeys.

EMPOWERED AND ACCOUNTABLE TEAMS

Teams work together to solve problems, deliver successful outcomes, and improve overall performance.

ITERATIVE AND LEARNING CYCLES

Active work cycles focus on experimentation, learning, and adjustment.