Business to business (B2B) marketing acts as a derivative function. The results are derived from various marketing efforts spread over disparate platforms. Driving and measuring these progressions between phases of specialized buyer’s journeys within carefully selected demand campaigns is at the core of professional B2B marketing. The value of a well-run B2B Marketing machine is to understand and implement the fastest and least expensive tactics to drive each specific progression. This overall approach enables accurate demand generation forecasting and true marketing ROI analysis.
After the core solution (product/service), fiscal responsibility and sales process, the businesses that want to scale, look for the fourth pillar of business – Marketing. Spending money on marketing and establishing it as a professional discipline are often two different things. If the former is done before the latter, the cost of marketing is likely to be far too high and the ROI on marketing spend poor.
If marketing is to be driving the demand for the organization, then it must be cost-effective and measurable. Since much of what the B2B companies need to do in marketing has longer-term revenue impacts, the need to measure and manage marketing impact over short-term, medium-term and long-term becomes important.
SABERNI’s path breaking Agile Marketing approach and ability to granulate the marketing GTM plans gives the required transparency and ROI on the campaigns we design and execute. Our proprietary processes display in real-time the pipeline. Right from the Contacts to the MQLs that have been generated for Sales and the acceptance by Sales of these now sales-qualified Leads (SQLs). This process and its interlock with the Sales organization is based on decades of tried and tested experience.
SABERNI are experts at driving the maximum efficiency and effectiveness from every dollar of marketing investment and can help your organization through the transition from marketing as a growing expense with unknown ROI and unforecastable results to that an important business discipline that delivers predictable, cost-effective results and that plays an ongoing strategic role in your short and long-term success.