BRINGING TOGETHER OBJECTIVE ANALYSIS AND BROAD EXPERIENCE TO HELP CLIENTS CREATE AND MANAGE GREAT BRANDS.
Digital technology has changed the brand positioning and messages by creating new media channels and social networks. The relationships between brands and their customers are now more open-ended as online discussions extend the brand experience to include even after purchase.
Revenue growth of brands with the highest advocacy levels is far above the industry average. Why? And how can other businesses achieve the same high level of brand.