Drip Campaigns: Nurturing Customers

Most marketers understand the influence of automated drip campaigns in turning leads into customers by moving them through the sales cycle and an excellent opportunity to create sales opportunities by nurturing the existing customers through these campaigns. As per a marketing research data, the chances of selling to a new customer is mere 5-20% whereas the…

How to stay ahead using SEO in the age of AI

We are treading in an advanced world of technology – science of internet, highly connected, fast-paced and ever evolving. Internet has become more than an information source, moved past being a mere Wikipedia. Enter virtual assistant with its interpersonal associate skills. We are equipped with machine that simulate as human brain functions. Against the backdrop…

Machine Learning in Routine Marketing Tactics

Imagine when you are scrolling through Instagram many times a day and suddenly you see an ad. It doesn’t appear anything unusual however when the display locks your gaze once you realize that it is exactlythe same graphics you googled earlier. You simply wonder “how is that possible?” Machine Learning (ML) is the school of…

What differentiates B2B and B2C Marketing

What is B2B vs. B2C marketing? Is there a difference in the approach and method in both these marketing fields? Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly. And while there are some generic commonalities between the two types of marketing, the driving prospects from…

Why B2B Marketers need to use GIFs

GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, what’s new about them? GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his team created the GIF. “The GIF was simply the best and most…