Actionable intelligence is an important component in marketing strategy and plays a crucial role in making a marketing plan successful.
SABERNI is a leader in predictive intelligence in marketing and has helped many organizations achieve. Our predictive data models include analysis that starts from the basic datasets and learn to create and constantly validate patterns. Typical datasets include:
- Market size
- Addressed vs Addressable market
- Market trends
- Account decision making process
- Interest areas | Involvement in sales cycle
- Key executive information
- Products intelligence
- Org strategy
- Key executive mapping
Once collected, we convert data into intelligence which becomes a key component in a marketing strategy. Saberni helps organizations that face some of data challenges such as:
Lack of timely information on customers and markets including total and addressed vs addressable market sizes
Lack of insights on prospects resulting in lack of strategy alignment
Lack of intelligence on recent market trends resulting in an organization’s inability to attain first mover’s advantage.