TURNING DATA INTO MEANINGFUL INTELLIGENCE, DATA > INFORMATION > INSIGHT > ACTION

Actionable intelligence is an important component in marketing strategy and plays a crucial role in making a marketing plan successful.

SABERNI DATA INTO INTELLIGENCE PROCESS FLOW

OUR INTELLIGENCE CAPABILITIES

SABERNI is a leader in predictive intelligence in marketing and has helped many organizations achieve. Our predictive data models include analysis that starts from the basic datasets and learn to create and constantly validate patterns. Typical datasets include:

MARKET INTELLIGENCE

  • Market size
  • Addressed vs Addressable market
  • Market trends

ACCOUNT INTELLIGENCE

  • Account decision making process
  • Interest areas | Involvement in sales cycle
  • Key executive information

COMPETITIVE INTELLIGENCE

  • Products intelligence
  • Org strategy
  • Investments
  • Key executive mapping

Once collected, we convert data into intelligence which becomes a key component in a marketing strategy. Saberni helps organizations that face some of data challenges such as:

Lack of timely information on customers and markets including total and addressed vs addressable market sizes

Lack of insights on prospects resulting in lack of strategy alignment

Lack of intelligence on recent market trends resulting in an organization’s inability to attain first mover’s advantage.