Account Based Marketing, is now, the most sought-after way to align sales organization and marketing operations with a goal to drive holistic account interactions that yield higher returns.
It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
Better Relationships & Higher ROI
Marketers that adopt account-based strategies are more successful and more competitive than their peers who market to individuals. According to Alterra Group, 84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, and 97% say that it delivers a higher ROI than other marketing methods. This approach lets marketers treat prospect accounts as one target, rather than a number of individual people. With ABM, marketing data can guide sales strategies, improve prospecting, and increase conversions with more accurate targeting and segmentation across the organization.