Common SEO mistakes marketers end-up with

Search engine optimization or SEO is the most exploited topic yet at times quite a misunderstood marketing practice. From keywords to algorithms, understanding SEO is a detailed, complicated and time taking practice for marketers to get it correct. Questions such as...

Digital Marketing for Small Businesses

Digital marketing is quite an extensive term that encompass website designing, social media, online advertising, email marketing, SEO and beyond. The entire grind can perplex a small or local business owner while they push to gain traction to their website and product...

B2B Database: More Human than before

The data in most of the company’s CRM and marketing automation system unvaryingly degenerates with time as their leads change their post, designations and jobs or often profession too. The bottle neck for lead generation professionals lies there – keeping...