Business to Business (B2B) Marketers, at various times are required to undertake some or all of the marketing aspects that include creating strategy, campaigns, tactics and measurement. This presents with skills and experience vs application gap as management books and studies imparted by colleges and universities have traditionally been Business to Consumer focused.

As a result of this gap, we observe that B2B organizations are still finding it hard to achieve perfect alignment in executive management expectations, sales and marketing departments. This results in campaigns that yield low Returns on Marketing Investments (RoMI) which executive exec. management often considers a forecasting or marketing capability issue.

SABERNI UNIVERSITY™

 

Saberni is beginning to fill this gap. We drew on our deep consulting experience helping companies to grow, and built B2B marketing training that balances robust theory with grounded experience. We call it Saberni University™.

It’s a combination of classroom-style teaching, team workshops and peer networking, and offers B2B marketing professionals training in forming strategy, building campaigns, selecting tactics and measuring results.

The courses are based on the best of the existing strategy and tactics models from thought leaders like BCG and McKinsey, and translate each of them into very practical how-to steps.

ENROLL HERE and get your team trained in B2B Marketing to achieve better results.

PURPOSE – BUILT B2B MARKET TRAINING PROGRAM

 

Taking marketers from strategy right through to execution, Saberni University™ offerings consist of more than 16 modules, and is available in a number of flexible configurations. Choose from:

CLASSIC TWO DAYS COURSES

NEW INTEGRATED SHORT COURSES FOR MARKETERS AND MANAGERS

CREATE YOUR OWN COURSE WITH OUR 16 MODULES.