BRINGING TOGETHER OBJECTIVE ANALYSIS AND BROAD EXPERIENCE TO HELP CLIENTS CREATE AND MANAGE GREAT BRANDS.

 

Digital technology has changed the brand positioning and messages by creating new media channels and social networks. The relationships between brands and their customers are now more open-ended as online discussions extend the brand experience to include even after purchase.

 

Revenue growth of brands with the highest advocacy levels is far above the industry average. Why? And how can other businesses achieve the same high level of brand.

 

 

 

Arrow_Button EXPLORE OUR BRAND OFFERINGS 

BRAND MANAGEMENT PROCESS

To help manage this complexity and power growth through digital advantage, Saberni brings together deep data analysis and broad experience to take the uncertainty out of the branding process and help clients create great brands.

WHAT WE DO

Saberni’s branding offering combines proven techniques (qualitative as well as quantitative methods) with deep experience to help clients create distinctive brands and lucid brand architectures. We serve our clients in six primary areas:

MAKING BRANDS MATTER

We help companies define the benefits and experiences that make brands relevant, distinctive and credible to customers, develop strategies to differentiate brands through superior positioning relative to competitors. This frequently means repositioning established brands to better meet customer needs.

OPTIMIZING BRAND PORTFOLIOS AND ARCHITECTURES

As marketers launch many new brands and sub-brands to address their customers’ fragmented needs, we help define the roles and relationships of brand assets within a portfolio and consolidate brands to reduce complexity, overlap and costs—all within a coherent brand architecture.

DELIVERING THE BRAND PROMISE AT ALL TOUCHPOINTS

It’s never enough to simply conceive a great brand. The brand promise must be delivered at all places of contact with the customer, both online and offline. Our holistic understanding of business and the modern multichannel environment allows us to collaborate effectively with our clients in implementing brand strategies—and help specify what the organization must do to deliver a consistent brand experience to customers.

BUILDING CLIENT CAPABILITIES

Developing world-class branding capabilities allows clients to own their brand strategies and brands. We work to structure, design roles and role descriptions and use training academy designs to help employees learn by doing.

TRACKING AND SUSTAINING IMPACT

We help clients develop the metrics they need to understand where they started from (relative to peers and/or other industries) and to measure the impact of their efforts.

Go TO market, GTM, Brand Management

INCREASING NET PROMOTER VALUE

We help clients develop the metrics they need to understand where they started from (relative to peers and/or other industries) and to measure the impact of their efforts.