Why Data Visualization and Data Mining are no longer optional for B2B Marketing

B2B Organizing large datasets and presenting them in a concise and meaningful manner is now center of attention for all data scientists and organizations. With more data available at the hands of small and large scale organizations, there is a constant and increasing need to find new ways to analyze datasets and convert Data -> Information ->…

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The New Imperative – Marketing Outsourcing

Organizations have traditionally relied on in-house capacities for their sales and marketing requirements. As organizations expanded in size and reach, the existing team would either be given more responsibilities OR resource strength would be augmented. This model had marketing department assisting strategies created and executed by sales managers. In the new age, customers are more…

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