Why Lead Gen Matters for B2B Marketing

Majority of B2B marketers are aware of the benefits of lead generation technology, with most of them adopting the tools helping them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach out the target...

Top Trends for Ecommerce Businesses: 2018

According to Statista, global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is flourishing without looking back and will continue to do so in the years to come. A recent report...

Instagram B2B Marketing: Be the Game Changer

“In general, consumer brands love Instagram, local businesses obsess over Facebook, e-commerce companies pine over Pinterest, B2B companies love Linkedin, early adopters use Snapchat, and no one expects much from Twitter anymore,” says Pete Caputa, CEO Databox. “In...