by SaberniAdmin | Jul 31, 2016 | Uncategorized
Buyer 3.0 – Decision making in a flat, always-on world In today’s fast paced, connected, always-on world, Buyer 3.0 is the informed customer who is driven by rationality and isn’t hesitant to look for solutions he needs from any part of globe. He is willing to spend...
by SaberniAdmin | Jul 31, 2016 | B2B Marketing
The B2B marketing story thus far… Historically, organisations have always been aware of the terms ‘sales’ and ‘market’ but special focus on ‘marketing’ is relatively a newer concept that started coming into focus only in the 30’s. Marketing has since evolved to a...
Recent Comments